McDonald’s has announced a new initiative called Apply Thru , which allows owners of Alexa or Google Assistant to apply with voice commands for a position in the fast-food chain. For the moment, the feature is only available for Amazon’s digital assistant, but next week it will also be supported by the Google one.
Thanks to the new system, it will therefore be sufficient to contact your domestic assistant saying “Alexa, help me find a job at McDonald’s” and answer some basic questions, revealing for example your name and the geographical area of interest. It won’t be too long before the user will receive an SMS with a link to the nearest available job locations. Apply Thru is available today in Italy, the United States, Canada, Ireland and the United Kingdom, but in the coming days the function will also be supported in Spain, Germany, France and Australia (with other countries in the following months).
Although the complete application cannot be submitted verbally (in fact a computer or a mobile device is required to check the link received), it is an interesting step forward towards the automation of applications. In Italy there are as many as 600 McDonald’s fast-food restaurants and the average age of employees is 31.5 years: in fact, it represents a fair opportunity for all those who want to work in the catering sector.
In addition, the McDonald’s Archways to Opportunity program allows employees of retail outlets in Italy to access scholarships to finance the payment of university fees, as well as English or Italian language courses (clearly scholarships are awarded based on to academic performance, but also to seniority).