Sep 30, 2018
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Google default on Safari, but how much does it cost?

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Google would have paid out $ 9 billion to be the iPhone’s default search engine on Safari for iOS.

For search engines, there is nothing more profitable than being the default solution on a popular web browser. But to be able to appear as a default solution there are costs, and not minor.

For example, companies like Yahoo have given Mozilla over 300 million dollars to be the default search engine on Firefox. A very important figure, but exceeded by Google, which would have paid out $ 9 billion to be the iPhone’s default search engine on Safari for iOS.

In fact, these figures should be covered by complete privacy, but sometimes there are leaks. According to new estimates by the analysis company Goldman Sachs, in fact, Google would have paid out a sum of about $ 9 billion to remain the default search engine on the iPhone in 2018, a figure that in the next year would even go up to about 12 billion .

We believe that this revenue will be charged based on the number of searches made by users on the Apple platform, Siri, or from Safari – explained a representative of Goldman.

It is clear that for Google to be able to intercept the many devices of the bitten apple around the world is a huge deal in terms of traffic and visibility, and that justifies an investment of this magnitude.

A symbiotic relationship between Apple and Google, but it should be noted that, instead, for the Siri function, the Cupertino colossus relies on Microsoft’s Bing search engine. A limit, however, that does not go to undermine the Apple channel as one of the main sources of traffic for Google.

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